Figma AI Workflow, Responsive Campaign Design & Component System

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Format: AI-Assisted Email Design & Figma System Demonstration
Tools: Figma, Figma AI, Gemini / Claude (Copy & Narrative Brief)
Role: Art Direction, Design System & Responsive Layout Build


OVERVIEW

A conceptual Stage 01 onboarding email for a fictional parallel-dimension media network (Demetria’s Cousin / Babel Limited). The project explores an alternative to standard e-commerce email templates, utilizing a cold, retro-terminal administrative aesthetic: monospace typography, high-contrast green-on-black palette, bracketed system headers, and automated interface language.

AI-ASSISTED DESIGN WORKFLOW

This artifact documents an end-to-end AI-assisted design process:

  1. Narrative & Lore Brief: Conceptualized the “Bureaucratic Enlistment Protocol” using Gemini and Claude to establish terminal copy and system directives.
  2. AI Wireframing: Utilized Figma AI prompts to generate initial structural frames and component variations.
  3. Art Direction & Refinement: Art-directed typographic hierarchy, adjusted spacing and layout density, paired responsive desktop (600px) and mobile (375px) frames, and extracted modular UI components (System Headers and Terminal CTA buttons) into a reusable design library.

LIFECYCLE CONCEPT

[ STAGE 01: Welcome / Verification ] ──► [ STAGE 02: Archive Access ] ──► [ STAGE 03: Pre-Order / Asset Requisition ]

Note: Conceptual email design and layout mapping created in Figma. Not a live production email or deployed Klaviyo build.

PROJECT LINK

VIEW FIGMA DESIGN

Date: October 6, 2026